Target Audience Analysis

Frank Ocean has 21.6+ million followers on Spotify. He is the 153rd most popular artist on Spotify. His most popular song (Chanel) has more than 500 million listens, and the average of listens per song is over 300 million. Frank Ocean is a pop musician, hybrid with R&B and hip hop (which are also highly popular genres) and psychedelia.

Age: teenagers & young adults (13-30)

Gender: Any. Maybe there is a larger male audience because he is a male (so he’d be more relatable).

Lifestyle: It’s likely that they are students (as they are young). Probably live in the USA or the UK (where most of his listeners are from, according to spotify), as the songs are in English.

The themes of his songs relate to love and nostalgia, as well as darker themes like drug use: so listeners may have experienced either of these things and can relate to the songs in that way.

Ethnicity: Any. However, he is likely to have a larger black following than other musicians because he is black himself and the genre is fused with originally black music (hip hop and R&B) which have a very large black following.

Sexuality: it’s likely for listeners to be LGBTQ+ because Frank Ocean is openly gay. This would be relatable to the audience.

Interests:

• Fashion

• Indie musicians and music

• Going to indie concerts

As I am making a music video for Frank Ocean’s song, I will take into account the target audience for the SONG and make a music video that correlates with it and will be engaging for them.